Job Description

Seeking a detail-oriented, business-savvy CRM & Email Marketing Analyst to join our Business Development & Communications department. This position plays a key role in administering and evolving the Firm’s global CRM platform, with a strong emphasis on email marketing, data quality, and user adoption.

The ideal candidate is a team player with a strong eye for detail, outstanding proofreading skills, and a commitment to excellence. You will work cross-functionally to improve CRM performance, optimize marketing campaigns, ensure compliance with international data protection laws, and support strategic business development goals.

This person would be tasked with taking the lead on various projects and utilizing initiative and independent judgment in their day-to-day dealings.

Email Marketing Management

• Build and deploy firm-wide email marketing campaigns (event invitations, thought leadership, announcements).
• Manage the full campaign process including audience segmentation, testing (A/B), delivery, performance analysis, and reporting.
• Ensure content accuracy through careful proofreading and quality control reviews.
• Develop and maintain email templates using HTML/CSS and follow best practices for design and deliverability.

CRM System Administration

• Manage day-to-day operations of the Firm’s CRM system (InterAction) and support integrations with platforms like Vuture and SharePoint.
• Improve and maintain CRM processes including data integrity, contact management, and pipeline tracking.
• Perform data entry, deduplication, and cleansing as needed.
• Lead initiatives to enhance data quality and system usability.

Reporting and Analytics

• Create dashboards, mailing lists, and custom reports to support firm-wide marketing initiatives and BD campaigns.
• Translate business needs into actionable insights and user-friendly reporting formats.

Compliance and Data Governance

• Ensure compliance with global data protection laws (e.g., GDPR, CAN-SPAM, German opt-ins).
• Manage consent request distributions and maintain accurate opt-in records.

Training and Support

• Provide CRM training and technical support to attorneys, administrative staff, and internal teams.
• Deliver refresher sessions and develop user guides and best practices materials.

Knowledge, Skills & Abilities:

• Minimum of 3+ years of experience in CRM and email marketing, preferably in a law firm or professional services environment.
• Strong knowledge of InterAction, DealCloud and/or familiarity with other relational databases.
• Proficiency in Vuture, Sitecore, and/or SharePoint is a strong plus.
• Proven HTML and CSS skills required.
• Advanced Excel skills and experience manipulating large data sets.
• Excellent proofreading and content review skills with a high standard for accuracy and detail.
• Demonstrated ability to manage multiple priorities under tight deadlines.
• Self-starter with initiative, accountability, and a problem-solving mindset.

Education/Certifications:

• Bachelor’s degree required, preferably in Marketing, Communications, Business, or Information Technology.

Estimated salary range is $100,000- $110,000. Compensation decisions within the range are dependent on the facts and circumstances of each case including but not limited to the individual's skills, experience, and qualifications.

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